The whole idea started when our daughter always wore her Elmo underwear backwards - so she could see his face, naturally.

So we started exploring how children view things. The idea to put something in their field of vision that would be helpful came to fruition—like the letters from A-Z with a simple word called out —all upside down, so they can see it proper.

And that is how the "Smart-Tee" was born. This one has a ROBOT because robots are cool. It is handscreened on American Apparel shirts for kids.

$ 18.00

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